There are several ways to build massive traffic to a website. However, different methods have different conversion rates. The source of your traffic often determines, to a large extent, the quality of your conversion all other things being equal.

Let me give you an example...

Let's assume you get 1000 visitors from a Free For All site and another 1000 visitors from a New York Times editorial, which do you think will convert better?

The answer is simple: the visitors who visited as a result of the New York Times editorial.

Now, this is important as it will help you make the most of your traffic generation and maximization campaign.

First, all traffic sources do not generate the same quality of visitors. There are sources that deliver such a poor quality of traffic that your time would be better spent elsewhere.

Second, the quality of traffic is directly proportional to the perceived quality and integrity of the traffic source. If people think very highly of your source of traffic, they?ll think more highly of your offer.

Third, the difficulty of being featured by a traffic source also affects the quality of your traffic. If your source allows all comers, then you may also be seen as the lower quality features.

And, finally, your affiliation to your traffic source. If your traffic source is trusted but interested, it will generate lower quality traffic than if it was an equally trusted but uninterested party. An interested party can be a source that is paid to list your advert. This goes also for pay per click advertisements.

This should help you determine where you concentrate your time and resources.