Getting traffic to your site can be one of the most time consuming and frustrating aspects of having an online business. So many entrepreneurs are looking to find the most prodcutive ways to gain those precious visitors to their sites. The various methods they are using are vast, including pay per click, ezines, articles, traffic exchanges, and email campaigns. You can easily get mixed up in all the different ways and quickly run through your budget with minimal results if your not careful.

Try focusing your efforts on just a few of the above mentioned advertising methods. Spend about an hour each day on each advertising method. Implement some kind of web traffic analysis like Google Analytics in order to track where the visitors to your site come from and which ones make purchases. Come up with some conversion goals and track which sources are producing the most results.

The importance of tracking all of your marketing efforts can not be stressed enough. Someone once said that they know that half of their advertising works but they are not sure which half it is. Once you discover what works for your business you can focus your efforts more on those methods. If you spent $20 each on three different methods and only one of those methods returned you $60 dollars you would have only broke even. However, if you would have spent the entire $60 dollars on the method that brought you money, you would have earned a total of $180. This would be a $120 profit versus no profit at all.

This is the difference between running a profitable online business and a having one that continuously loses money. Focusing your efforts on a few methods that actually produce results can increase your profits. Remember to start small until you know what works!