Most small businesses in any industry, would benefit greatly from an elementary 3 page web design. Just consider, how often you and your peers use the Internet, when you are looking for specific information.
Why do customers look to see if you have a web page?
- Find your contact details.
- See where your business is located.
- Look for a a map of where you are located.
- View photo examples of your products & services.
- Read up on FAQs about your services.
- Consider your products / services from home & work, any time of the day or night
- Contact you via a webform / email 24/7.
Why should business owners have a web page?
- Reduce phone call activity, increasing productivity.
- Display photo examples of services and products.
- Sales tool to assist customers to buy from your business.
- Assists in qualifying customers, before they contact you.
- List answers to frequently asked questions.
- Display a map of your business'es location.
- Allow your customers to consider your services 24/7.
- Enable your customers to be more informed when they contact you.
Suggested layout for an elementary crisp & clean 3 page web design:
Page 1
- Logo, Address, Contact Details.
- An interesting image.
- Short load time of webpage.
- Links to the other pages on your site .
- Benefits of business in point form.
- A few paragraphs of information about the business'es services.
- Link to your privacy policy about storing customer details.
Page 2
- Logo, Address, Contact Details.
- Photo gallery.
- Paragraphs describing details of business'es services.
- Links to the other pages on your site.
- Include a price guide, if relevant.
- Link to your privacy policy about storing customer details.
Page 3
- Logo, Address, Contact Details.
- FAQ's - Frequently Asked Questions
- Enquiry form, for clients to fill in their details, and questions.
- Link to your privacy policy about storing customer details.
How much does an elementary 3 page website cost? (Quoted in Australian $)
For an elementary 3 page web design, expect the following costs, where relevant:
Allow approximately $100 for domain registration, email, web forwarding & your privacy policy.
An elementary 3 page web design usually costs around $399
For most of you, you will be able to get a great little website up and running for around $500.
Your information should be submitted in electronic format. (On the computer)
Expect to be quoted more, for converting photo's to digital format, and for large amounts of data input.
Are there any other costs to consider?
Yes.
An Internet account is required for access to your email, and for alot of small businesses, hosting of your website. Most of you already have Internet, being used with your line of work, though.
Broadband Internet is recommended where available, as this option is much cheaper in the long run, and way more efficient for small businesses. If you are not on broadband, and it is available, I recommend that you speak to your ISP about upgrading, or even shop around. Generally, expect to pay around $25 - $40 per month. Set-up fees may be around $70 - $100. Some companies offer free modems and no connection fees.
Hosting of your website may be required, if you experience a large volume of traffic, or if you are unable to host it with your Internet company.
Also, you will require hosting, for supporting your website if you have more technical qualities, such as scripts and secure online shopping carts etc.
Hosting starts from around $10 per month, depending on your needs.
Linking your web page to Yellow Pages & White Pages Online. Imagine the amount of people out there who look up your business, and want to know more?
What steps should I take to start organising my own 3 page elementary web site?
You need to start thinking about ideas for your web page, and write them down. Look at other businesses web pages and get some ideas.
Think about colours, FAQ's and information, including business hours.
Your information should be presented to your web designer in an electronic format. (On the computer/CD)
Expect to be quoted more, if your photo's need to be converted into digital format, and for large amounts of data entry.
Logo, photo's, address, directions, FAQs, description about your business and products / services.
Also, think about what information you would like your clients to leave you, when they fill in your contact web form.
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